It will have good effect on your business and reaches maximum number of people if you do it in a right way. Now a day’s social media and search engine optimization (SEO) is very necessary for every business. We go with the organic procedure which helps to improve the visibility of the page. Or using paid service like SEM, PPC/ AdWords to maintain the page visibility in which result will be seen immediately but for less time only. It applies for both SEO and SMO.